Senior CRM Specialist

Recruitment consulting Company 

The CRM Manager is responsible for managing the organisations CRM ensuring the company can make the most out of marketing opportunities it offers

• Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty
• Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
• Customer Journey Mapping analyzing touch points with the organisation and maximizing commercial opportunities.
• Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
• Overseeing direct communications with customers through the CRM.
• Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
• Ensuring the database is segmented effectively for targeted marketing activities.
• Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
• Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products
• Minimum of 3 years’ experience in software  / marketing  with strong knowledge of management
• Lead Generation and Lead Management
• Customer and Prospect Management
• Opportunity and Case Management
• Mobile Access
• Email and ERP Integration

Salary: Negotiable

Kindly submit your CV to the following email address: recruitment@umservices.co.za

Client Situated in Roodepoort (South of Johannesburg)