Senior CRM Specialist

    Senior CRM Specialist

    Website Ubungcweti Management Services

    Senior CRM Specialist

    Recruitment consulting Company 

    The CRM Manager is responsible for managing the organisations CRM ensuring the company can make the most out of marketing opportunities it offers

    • Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty
    • Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
    • Customer Journey Mapping analyzing touch points with the organisation and maximizing commercial opportunities.
    • Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
    • Overseeing direct communications with customers through the CRM.
    • Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
    • Ensuring the database is segmented effectively for targeted marketing activities.
    • Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
    • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products
    • Minimum of 3 years’ experience in software  / marketing  with strong knowledge of management
    • Lead Generation and Lead Management
    • Customer and Prospect Management
    • Opportunity and Case Management
    • Mobile Access
    • Email and ERP Integration

    Salary: Negotiable

    Kindly submit your CV to the following email address: recruitment@umservices.co.za

    Client Situated in Roodepoort (South of Johannesburg)